Talk about letting go of control of your brand.

Exhibit A is Twitter feeds from Don_Draper, Peggy Olsen and others (comedian Jimmy Barrett) that allow agency blokes and wannabe’s to vicariously join in the agency fun.
Exhibit B is a fan site for Sterling Cooper that aggregates web news including tweets from the characters and legal wrangling of parody sites.
Wet bars and couches make ad agency meetings awesome.