Cowboys & Aliens & Jimmy Kimmel

Watching the ultimate in product placement tonight on Jimmy Kimmel. Tonight’s show is sponsored from beginning to end by Jon Favreau’s Cowboys & Aliens film which comes out next Summer.

Director Jon Favreau is “directing” the episode from the control room where he makes cameos through the program – oftentimes redirecting Kimmel’s conversations with the film’s star Olivia Wilde back to the film itself. Jimmy Kimmel is of course in full Western attire for the entire show.

The upshot is it’s a great show – fairly entertaining. Probably better than one would normally expect on a typical Wednesday night.

Hard to believe this is advertising.

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