Startup 101 – #2 Mission Statement

Who is your company? What will it do? What differentiates it? What does success look like? Cram it into one concise paragraph. Focuses the team on why you’re doing what you’re doing. Sets a clear direction. Give you a lens with which to look through in making all critical decisions. Means of checking in to determine if you’re on target.

Print it on a t-shirt. Move on.

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