Another “startup” I’m working with is Andrew McNealy of Wayin. I say “startup” because they’ve got street cred and backing for a new company.
Wayin Hub is a Twitter microsite assembly platform that allows you to engage, build and maintain your brand audience anytime, anywhere, and anyplace. Locally or across geographies, by combining the reach of Twitter, and the fun of Wayin Hub, you’ll connect with your customers in new and exciting ways. Wayin Hub is an easy-to-use, customizable, self-service platform.
It is essentially a sandbox with extensible tools that allows brands (or their agency proxy) to build a consumer destination experience where additional premium content can be shared out. It seems quick and pretty painless. Say you’re launching a new product. You can easily build a dynamic destination with a lot of user generated Twitter content, some premium product shots and video supplied by the brand, and even a coupon or two. Just one idea. Wayin Hub seems like a bit of a conversation starter with your consumer – complete with conversation tools.
(Wayin meeting @ 1871 Chicago)
Wayin is different from other 1871 residents in that while they leverage the startup energy here at the Merch Mart, they have offices in Denver and Northern California. Look for great things from these guys.